Michael Rossi
All work

UnitedHealth Group

Accessible transportation benefits for health-plan members

People were booking rides to medical appointments through a slow, multi-step flow that left them unsure it had even worked. I rebuilt it around fewer steps and obvious confirmation, and tested it with real members.

Company
UnitedHealth Group
Role
Principal UI/UX Designer
Industry
Healthcare
Timeline
2022 – 2023
The scheduling flow was rebuilt around fewer, clearer steps, so members could book a ride without second-guessing each screen.

Context

Eligible members of certain health plans can schedule transportation to and from medical appointments as a covered benefit. The people using it are often older, managing health conditions, or arranging a ride under time pressure. The experience had to be dependable and easy to trust, because a missed or confusing booking can mean a missed appointment.

The problem

Scheduling a ride took too many steps and left members unsure whether the booking had actually gone through. In a regulated healthcare product, edge cases and eligibility rules add real complexity, and every added step is another place to get stuck or lose confidence. The challenge was cutting effort and doubt without dropping the details the benefit legitimately requires.

Explicit confirmation at the end of the flow gave members certainty the ride was booked — which matters most when the trip is to a medical appointment.

What I did

  • Led product design for the transportation scheduling experience as Principal UI/UX Designer
  • Designed the end-to-end flow across eligibility, booking, confirmation, and ride status
  • Ran user research and usability testing to validate the flow with real members
  • Partnered with product, engineering, and clinical stakeholders inside a regulated environment

How I approached it

  • Mapped the full scheduling journey to find where members hesitated or dropped off
  • Ran usability testing to check that each step held up under real conditions
  • Designed clear confirmation and status at every point, so members always knew where things stood
  • Worked through eligibility and edge cases with product and clinical partners so the happy path stayed simple
  • Held accessibility as a first-class requirement given the member population
Clear ride states and history let members see what was scheduled, in progress, or complete at a glance.

Key decisions

  • Cut the number of steps it took to book a ride
  • Made confirmation and status explicit at each step, because certainty matters most when someone is arranging medical care
  • Limited choices at the critical decision points to lower cognitive load without hiding what members needed
  • Designed for accessibility and edge cases up front rather than retrofitting them
Status messages were written as one consistent voice, so proactive updates reduced uncertainty instead of adding noise.

Systems & patterns

  • Reusable, accessible patterns for scheduling, confirmation, and status that could carry across regulated healthcare flows
  • One consistent voice for system messages, so updates felt coherent instead of noisy

What shipped

A clearer, more accessible scheduling experience: fewer steps to book, explicit confirmation at each stage, and a flow tested with real members.

Reflection

This was a reminder that in healthcare, clarity is the feature. People are not admiring the interface; they are trying to get to a doctor. The most valuable decisions were the quiet ones, like confirming a booking clearly and removing a step that added doubt. Designing for members under stress, inside real regulatory constraints, is the kind of high-stakes work I want to keep doing.